VELEN began with a vision to elevate everyday wear, blending comfort with sophisticated style without the distraction of overt branding. Our iconic winged 'V' symbolizes the journey of rising above the ordinary, representing movement, victory, and your next best self. From the foundational stack of perfectly crafted hoodies, VELEN has expanded into a versatile collection that seamlessly transitions across streetwear, casual, classic, and sport aesthetics. We believe in quiet confidence, offering clean, versatile essentials that empower you to move through life with momentum, always dressed to rise.